Myer delivered another downgrade this week, which should come as no surprise to almost anybody.
Here's a simple chart of department store sales over time.
Specifically - department store value proposition was based on a collection of brands attractively retailed. I've been of the belief for years that this has been superseded by e-commerce. Retailers have defended their networks with experiential shopping - aiming for theatre to draw foot traffic. Myer in particular has been attempting to focus on theatre while also cutting christmas hours for staff.
If anyone can point me to a retailing situation that was improved by cutting staff, please let me know.
Investing is hard enough - at least give yourself a chance with the industry!